Corporate Commodification of Black Culture
How do corporations profit from the Oppression of black bodies by commodifying black culture?
WHO WE ARE
We are a platform for individuals to learn about the commodification of black culture, understand the power and privilege of their purchase, and demand accountability from corporations.
We view ourselves as activists and allies, but most importantly as responsible consumers.
We believe that the weight that money carries in our society can be used to fight misappropriation for profit. Understanding the importance of economic power, one element that has been intentionally denied from people of color institutionally, we aim to become an accessible, yet critical, resource for consumers to vote with their dollars.
We view ourselves as activists and allies, but most importantly as responsible consumers.
We believe that the weight that money carries in our society can be used to fight misappropriation for profit. Understanding the importance of economic power, one element that has been intentionally denied from people of color institutionally, we aim to become an accessible, yet critical, resource for consumers to vote with their dollars.
OUR GOALS
Our goal is to create momentum in consumer and corporate accountability that can spread into social media.
Our goal is to actively reject our economic privilege through active economic change. We, as a group of consumers, can call out corporations and empower ourselves to achieve these goals by following these demands:
Our goal is to actively reject our economic privilege through active economic change. We, as a group of consumers, can call out corporations and empower ourselves to achieve these goals by following these demands:
our DEMANDS
WE DEMAND:
For there to be a dialogue about the commodification of black culture and the effect on the communities from where it is created.
That trend that is ‘so hot right now’ do you know where it came from? Was it ‘borrowed’ from a marginalised group? Who is benefitting from this trend? Is it the dominant groups in society? Is it the large companies? Is it the people who created it? Are they getting credit for it? What harm is it causing to them? What is your involvement? What can you do?
We are starters of a conversation both online and offline to educate people on how to appreciate not appropriate. We hope to answer some of these questions and campaign for change.
For companies to recognise their part in this and to stop cultural appropriation as a means to profit.
Celebrities and companies are enforcers of commodifying black culture to make money without recognising the origins or influence they have. We will be calling out them out on how they are wrongly using elements of black culture.
For consumers to use their influence by going to alternative sources.
We the consumers have more power than we realise. If we take our business elsewhere we can make them listen. Our zine will include information about alternative sources such alternative brands to utilise.
For there to be a dialogue about the commodification of black culture and the effect on the communities from where it is created.
That trend that is ‘so hot right now’ do you know where it came from? Was it ‘borrowed’ from a marginalised group? Who is benefitting from this trend? Is it the dominant groups in society? Is it the large companies? Is it the people who created it? Are they getting credit for it? What harm is it causing to them? What is your involvement? What can you do?
We are starters of a conversation both online and offline to educate people on how to appreciate not appropriate. We hope to answer some of these questions and campaign for change.
For companies to recognise their part in this and to stop cultural appropriation as a means to profit.
Celebrities and companies are enforcers of commodifying black culture to make money without recognising the origins or influence they have. We will be calling out them out on how they are wrongly using elements of black culture.
For consumers to use their influence by going to alternative sources.
We the consumers have more power than we realise. If we take our business elsewhere we can make them listen. Our zine will include information about alternative sources such alternative brands to utilise.
Cultural Appropriation Crashcourse
Amandla Stenberg and Quinn Masterson break down in this short video what cultural appropriation is, how it is offensive, and examples in pop culture in "Don't Cash Crop On My Cornrows."
Open publication - Free publishing